A Shot in the Dark
Three power-packed activations, two key features, one fan-favourite phone.
Campaign: Samsung Galaxy S22 Series Launch
Act 1:
Step into the Night…Room
We brought the neon-lit streets of Tokyo into a room across Samsung stores to allow people to discover Samsung’s leap in low-light tech.
Act 2:
Pen was Mightier
Tapping on the nostalgia of good ol’ colouring books, we got local artist Moon Malek to create a mural that reflected the essence of Singapore and the S22. The result? A modern-day colouring session for anyone who wants to let their creativity shine. A vibrant mural that was truly Singaporean… Made possible by S22 only.
Act 3:
Night time, Best time
Together with legendary Singaporean photographer Geoff Ang,
we captured the excitement, beauty and loneliness of Singapore after dark. Made possible with Nightography on the Galaxy S22. People came, sang, and competed for prizes at the exhibition. See how it unfolded here.
As one of my pet projects, reach out and find out how wonderful it was to be given the opportunity to write for an exhibition.
Exhibition highlights
BTS with Geoff Ang
JOURNEY INTO