Campaign: uDivine V Massage Chair Launch
Dream Come True
For all its capabilities, the uDivine V massage chair was a dream come true for Singaporean households.
To honour that, we matched everyone working towards their dreams with people/functions that could help.
Launch Video:
Simple, Informational
Based on research, people who choose OSIM like to see what they get and get what they see. So to speak to them, the video does just that.
Launch Collaterals:
Dreamy Start
The launch took place with much fan-fare with a contest asking people to share their dreams and standing a chance to have it come true. Other collaterals in the event featured dreams like becoming rockstars, travelling the world and of course… Owning the uDivine V Massage Chair.
Product Catalogue:
Dreamy Choice
Positioned as the ultimate dream come true, the catalogue is testament to how a good idea can be followed-through regardless what you’re selling.
Social Integration:
Stars and Dreamers Unite
Even JJ Lin, OSIM’s latest brand ambassador, along with other stars, got to share how they realised their dreams. Professionally and in wellness.
